A Pisco Label Inspired by a Chilean Myth
El Caleuche
El Caleuche is a Chilean myth of a ghost ship that carries the souls of all that have drown at sea. Through intricate and detailed hand lettering, this bottle of Pisco tells the story of El Caleuche. Each aspect of the bottle is inspired by imagery of the ghost ship and the stories that have been passed down through generations. The lettering, itself, takes the form of a sail.
ROLE
Packaging Design
Hand Lettering