Refresh Beverage Bar

Elevating a White-Label Offering with a Craft-Branded Feel

Refresh Beverage Bar is a white label brand that offers a selection of refrescas, lemonades, and teas. I was given the opportunity to elevate the product, giving it a modern, branded feel that would compete with other better-for-you beverage brands. This included concepting and execution of: brand identity, signage, packaging, labels, and brand guidelines, as well as leading art direction for all brand photography.

ROLE

Branding
POS Design
Art Direction

CREDITS

Agency: Activatr
Creative Director: Anna Tou

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