Barkify
A Spotify Event for Dogs and Their Dog Parents
Dog parents love to use music to calm their companions, but most people don’t understand how dogs hear or what type of music their dogs enjoy. Barkify is a two-day event created by Spotify and Bark that bridges the gap between music and dogs. On day one, dog parents can find out what type of music is their dog’s favorite. On day two, there is a concert of music composed at a lower frequency specifically for dogs.
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Branding
Experience Design
Event Design
Art Direction
Illustration