One of my first projects at PepsiCo was to design a lineup of Sleek Cans that feel elevated and cohesive with prominent brand marks. The brief asked for a design that was well-suited for more premium occasions, like a white table cloth restaurant, catering, or an upscale bar. My solution was to use the brand mark in an unexpected way, resulting in a modern, minimal, and elevated design that features the brand mark more prominently than ever expected.